A Journey Through Scent
Discover the story behind ÉCLAT – from a small idea to a scent revolution.
2015 – 2025: A Decade of Fragrance and Innovation
How ÉCLAT Became a Perfume Icon
What started as a small family idea in Marburg has grown into one of Germany’s most beloved fragrance brands. Over the past ten years, ÉCLAT has brought high-quality dupe perfumes to hundreds of thousands of fragrance lovers – combining luxury scent profiles with affordability and trust. This is the story of passion, persistence, and perfume.
2015
Where It All Began
In 2015, ÉCLAT was born as a small business idea in Marburg, Germany. What started as a simple idea – making the luxury of scent accessible – quickly turned into a mission. Inspired by iconic designer fragrances, the goal was clear: high-quality perfume alternatives that don’t compromise on scent or style.
2016
From Niche to Noticed
Word spread fast. Through personal recommendations, beauty forums, and first glowing reviews, ÉCLAT began to attract a dedicated following. The product range expanded, the team grew, and more and more customers found their signature scent – without paying designer prices.
2021
Lights. Camera. ÉCLAT.
2021 marked a major milestone: ÉCLAT produced its very first television commercial. With a bold message and emotional storytelling, the ad aired during primetime across major German TV networks – bringing the brand from the online world to living rooms nationwide. It was a turning point that made ÉCLAT visible to a broader audience and set the stage for everything that followed.
2022
A Scent on Stage
In 2022, ÉCLAT stepped into the spotlight – not only as a fragrance favorite, but as part of pop culture. The brand joined the set of Vanessa Mai’s music video for her hit single “Ruf nicht mehr an”, adding a stylish presence to the shoot. This moment symbolized ÉCLAT’s growing reach and its connection to music, fashion, and modern self-expression – proof that fragrance belongs wherever emotions are made visible.
2024
ÉCLAT Expands in Fernwald
In 2024, ÉCLAT took a bold step forward by relocating to a larger, more modern facility at Ruhberg 9 in Fernwald near Gießen. While all departments — from production to administration — were already united under one roof, the new space offers significantly more room for growth, innovation, and collaboration.
The move marks a milestone in the brand’s journey, providing upgraded infrastructure, improved workflows, and a creative environment that supports the pursuit of luxury fragrance excellence. Fernwald is the perfect place to shape the future of perfume — with space to breathe, think, and evolve.
2025
A Decade of ÉCLAT – And Just the Beginning
2025 marks 10 years of ÉCLAT. With millions of bottles sold and the launch of the 10 out of 10 Special Edition, the brand celebrates its greatest hits and loyal community. Looking ahead, ÉCLAT stays true to its roots – while continuing to innovate, expand, and redefine the world of fragrance alternatives.
From Milestones to Masterpieces
The 10 out of 10 Special Edition Sets
To celebrate 10 years of ÉCLAT, we’ve gathered the best of the best: our most iconic, most loved, and most requested fragrances – now available in three exclusive sample sets. Each box includes 10 signature scents that have defined a decade of ÉCLAT – curated for women, men, and unisex fragrance lovers. Whether you’re discovering ÉCLAT for the first time or reliving your favorites, these sets are a tribute to everything that made us who we are.
Our birthday - your present
Fallen in Love? Get the Full Size.
Tried the samples and found your favorites? Every fragrance from the 10 out of 10 Special Edition is also available as a full-size Eau de Parfum. Discover the entire collection and make your new signature scent last longer
Blog posts
A Decade of Fragrance – How ÉCLAT Became a Perfume Favorite
In this article, we explore how ÉCLAT became one of Germany’s top fragrance dupe brands – and how the 10 out of 10 Special Edition sample sets and full-size collection celebrate the most-loved scen...
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From Numbers to Names: Why Our Fragrances Now Have a Personality
Our perfumes have left their numbers behind — and now carry names that reflect their true character. Discover why this change is more than just a new label and what stays exactly the same in our la...
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Summer 2025 Fragrance Trends: Discover Your Perfect Scent
Explore the must-have fragrance trends for Summer 2025 with ÉCLAT. Whether you're drawn to vibrant citrus notes, refreshing aquatics, romantic florals, or juicy fruity blends, this guide reveals ho...
Read moreThe ÉCLAT Story & Philosophy
Step into the ÉCLAT journey – a brand devoted to finding the perfect signature scent for everyone. This timeline doesn’t just showcase milestones from the past 10 years, it reflects our mission: to offer high-quality, fairly produced fragrance products that match each individual. At ÉCLAT, quality is not a luxury – it’s a standard. And your perfect match isn’t a coincidence – it’s our promise.