ÉCLAT has once again been named a COMPUTER BILD Top Shop in 2026 — marking the fifth consecutive year we have received this recognition. For us, this award is more than a seal of approval: it is a confirmation of the trust our customers place in us and of our commitment to combining high-quality fragrance products with a simple, secure and enjoyable online shopping experience.

Shopping online is built on trust. Especially when buying perfume, cosmetics and fragrance products, customers want to feel confident that they can rely on the shop, the product information, the ordering process and the service. That is why we are especially pleased that ÉCLAT has once again been recognized as one of the awarded Top Shops in 2026.

In the COMPUTER BILD Top Shop 2026 ranking for Food & Health, ÉCLAT is listed in the Drugstore Products, Cosmetics category. COMPUTER BILD and Statista evaluated German online shops based on criteria including technical quality and user-friendliness. ÉCLAT received an “excellent” rating for technical quality and a “very high” rating for user-friendliness.

Five Years in a Row: A Sign of Consistent Quality

A single award is a great achievement. Being recognized over several consecutive years, however, means even more to us. The fact that ÉCLAT has now been named a Top Shop for the fifth year in a row shows that our focus on quality, user-friendliness and a positive shopping experience is not a short-term goal, but part of our daily work.

Since 2022, ÉCLAT has been among the awarded online shops. For us, this is a strong sign that our shop experience continues to convince — from the first search for the right fragrance to the completed order.

Especially when buying perfume online, trust and orientation play an important role. Customers want to find what they are looking for quickly, compare products easily and place their order with confidence. This is exactly what we work on every day.

What Does the COMPUTER BILD Top Shop Award Mean?

The COMPUTER BILD Top Shop award provides consumers with additional guidance when shopping online. Shops are evaluated using criteria such as technical quality and user-friendliness. For customers, this means that an awarded online shop is not only assessed based on its product range, but also on the shopping experience itself.

This includes aspects such as a clear website structure, ease of use, technical stability and a user-friendly ordering process.

For ÉCLAT, this recognition confirms our ambition: we want buying fragrance products online to feel as pleasant, inspiring and trustworthy as possible.

Why Trust Matters When Buying Perfume Online

Perfume is personal. A fragrance accompanies us throughout the day, reflects our mood and is often connected to memories, moments and emotions. When customers buy perfume online, they do not simply want to order a product — they want to make the right choice.

A trustworthy perfume online shop helps make that decision easier. Clear product information, intuitive navigation, transparent processes and a shopping experience that feels secure all play an important role.

At ÉCLAT, this is exactly what we aim to offer: a wide selection of fragrance products, easy orientation within the assortment and an ordering process that works smoothly. Being named a COMPUTER BILD Top Shop once again encourages us to continue on this path.

What Customers Can Expect from ÉCLAT

For us, this repeated recognition is not only a reason to celebrate — it is also a promise for the future. We want to continue offering our customers a shopping experience that convinces.

Easy orientation in the shop
Our goal is to help customers quickly find the fragrance that suits them — whether they are searching for a specific product or looking for inspiration.

A user-friendly shopping experience
From product selection to checkout, shopping at ÉCLAT should be clear, pleasant and uncomplicated.

Confidence when shopping online
Especially in the fragrance and cosmetics sector, it is important that customers feel well taken care of. This repeated external recognition is a strong signal that our commitment to quality and user-friendliness is being noticed.

Continuous development
A good online shop is never truly “finished”. We continuously work on improving our website, our content and the overall shopping experience.

Buying Perfume Online: What Should Customers Look For?

When buying perfume online, price should not be the only factor. A good online shop provides orientation, builds trust and makes the purchase as easy as possible.

Important criteria include:

• clear product information
• a well-structured website
• secure payment options
• transparent information about ordering and shipping
• a trustworthy overall impression
• positive trust signals such as independent awards

This is why the COMPUTER BILD Top Shop award is particularly valuable to us: it shows that not only our customers trust ÉCLAT, but that our online shop experience has also been externally recognized.

Thank You to Our Customers

This award would not be possible without our community. We would therefore like to say a heartfelt thank you to everyone who has supported ÉCLAT over the years, placed orders with us, recommended us to others and helped us improve through their feedback.

Being named a Top Shop for five consecutive years makes us proud. At the same time, it motivates us to continue improving our quality, service, product range and user-friendliness.

We are delighted to have once again been named COMPUTER BILD Top Shop 2026 — and even more delighted to celebrate this achievement together with our customers.

Thank you for your trust.