10 Years of ÉCLAT: A Fragrance Journey in 10 Iconic Scents

In 2025, ÉCLAT celebrates its 10th anniversary – a remarkable milestone for a brand that began as a small project and has since become a leading name in the world of perfume dupes. Over the past decade, ÉCLAT has shaped the way many people experience fragrance: affordable, long-lasting, and inspired by the world’s most beloved scents.

To mark this moment, ÉCLAT has launched a collection of curated perfume sample sets featuring the 10 most popular scents from the past 10 years. These 10 out of 10 Special Edition Sample Sets are now also available as full-size Eau de Parfum bottles in a dedicated collection for lasting enjoyment.

From a Small Business in Marburg to a Nationwide Fragrance Favorite

The story of ÉCLAT began in 2015 in the German city of Marburg. What started as a passion project with the idea of offering high-quality perfume alternatives grew rapidly through word-of-mouth and loyal customers. Within just a few years, ÉCLAT expanded its range to include hundreds of scents – all inspired by well-known designer perfumes, but offered at accessible prices and manufactured to high standards in Germany.

By 2021, the brand reached new heights with its first TV commercial broadcast during prime time. Just a year later, ÉCLAT took part in a music video shoot for “Ruf nicht mehr an” by Vanessa Mai, showing its increasing presence in lifestyle and pop culture. These moments, among others, are part of a decade-long development, which you can explore in more detail on our brand history page.

10 Iconic Scents – Curated and Celebrated

To celebrate its journey, ÉCLAT asked: Which fragrances have stood the test of time? The answer came in the form of the 10 out of 10 Special Edition: three sample sets for women, men, and unisex, each containing 10 mini sprays (5ml) of the most popular ÉCLAT perfumes of the last decade.

Each scent in the sets was chosen based on customer favorites, reviews, and reorder statistics. These aren’t experimental picks – they’re tried and true. Whether you're exploring ÉCLAT for the first time or want to rediscover bestsellers, the sets offer an easy and elegant way to dive into the brand's fragrance DNA.

You can learn more about the sample sets and their unique concept right here.

Your Favorites – Now Available in Full Size

If you've already tested the samples and found your perfect match, you don’t have to stop there. All ten scents from the anniversary sets are also available as standard full-size Eau de Parfum bottles. The special 10 out of 10 Full Size Collection brings together the full versions of these fan-favorite fragrances – perfect for daily wear, long-term use, or as thoughtful gifts.

Each bottle contains the same high-concentration formula that ÉCLAT is known for – made in Germany, long-lasting, and designed to reflect the sophistication of high-end perfumes without the designer price tag.

What Makes ÉCLAT Stand Out – Then and Now

Over the past ten years, ÉCLAT has redefined what it means to wear luxury — making fine fragrance accessible without compromise. From day one, the brand stood for transparency, craftsmanship, and a passion for individuality.

As we look ahead, this anniversary isn’t just about the past — it’s a celebration of everyone who made ÉCLAT what it is today. From timeless classics to bold new creations, the journey continues. Here's to the next decade of unforgettable scents.