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From Numbers to Names: Why Our Fragrances Now Have a Personality
For a long time, our perfumes were known by numbers — practical, neutral, straightforward. But let’s be honest: no one falls in love with a number. You fall in love with a feeling, a memory, a mood.
That’s why ÉCLAT is saying goodbye to numbers — and hello to names.
From now on, our fragrances will carry names that reflect their character, essence, and emotion. Because just like you, a scent deserves more than just a number.
It deserves a name that speaks for itself — and for you.
What changes — and what doesn’t.
If you’ve been loyal to a certain number until now, don’t worry: your favorite scent stays exactly the same. The formula, the quality, the feeling — all unchanged.
Only the name is new. And it will help you (and others) better understand the scent at first glance.
With names like Pineapple & Birch, Cashmire & Jasmine or Cherry Liqueur, you instantly get a sense of whether the fragrance is floral, bold, fresh, woody, sweet or sensual.
No guesswork — just intuition.
One step closer to your perfect match.
At ÉCLAT, we believe that everyone has a signature scent — a fragrance that just fits.
That’s why our new names are more than labels: they’re part of our mission to help you find your Perfect Match.
We want every customer to discover a perfume that feels like them. Whether you’re new to fragrance or already have a collection — you’ll recognize what suits you more easily than ever before.
Quality and fairness? Always.
Giving our fragrances names is part of an evolution — but our values remain the same.
We continue to stand for high-quality ingredients, fair production, and honest pricing.
Because we believe that a great product shouldn’t be a luxury.
It should be accessible to everyone who values individuality and authenticity.
Your scent. Your world.
And once you’ve found your favorite? Why not enjoy it everywhere?
Your signature scent is available not only as perfume — but also as:
ÉCLAT lets your fragrance become part of your life — not just a moment on your skin.
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